Market researchJune 16, 2008
The cartoon below is the creation of myself (the “idea person”) and my brother-in-law Bob (the artist).
We’re thinking of selling a “Runners for Obama” t-shirt featuring this design or something similar. The cartoon would be silk-screened onto a white or light-colored “technical-fiber” shirt with short sleeves. The price would likely cover the cost of materials and shipping plus an additional fee to be donated to the Obama campaign.
At this point, a couple of questions are on our minds:
(1) Would runners who support Obama (or who just like the cartoon) buy this shirt?
(2) Would large numbers of non-runners (or McCain supporters) be upset by this shirt?
Regarding #2, I’m confident that any reasonable person who understands the shirt would find it harmless, if not downright funny. Nevertheless, if the shirt caused more resentment among people who don’t get the joke than laughter among people who do, it wouldn’t be serving its purpose.
Your comments are appreciated. Thanks in advance!<