What are they driving at?March 6, 2009
Check out this page from the PerkinElmer brochure for its EnVision multilabel plate readers:
What exactly is the point of this? A couple of possibilities come to mind….
(A) PerkinElmer is the Porsche of plate reader makers. Operating our plate readers is thrilling. It will make you feel young, sexy, and powerful.
(B) PerkinElmer understands that you’re a rebel who is not constrained by local laws or common sense. If you want to drive your car way over the speed limit while talking on your cell phone, you do it! Similarly, our plate readers will enable the experiments of your dreams, regardless of their legality or ethical implications.
Whatever the specific message the company is trying to convey, I ain’t buyin’ it.