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What’s wrong with this beverage?

July 13, 2006

Sobe bottleSobe nutrition label

The name of this flavor is Energy Diet Citrus.

“Diet,” as in “low in calories.” Five per serving, in this case.

And what is a calorie? A unit of energy. A low-calorie drink is, by definition, a low-energy drink. It contains almost no fuel for your muscles or the rest of your body. You can call something an energy drink if it’s loaded with calories, or a diet drink if it isn’t, but an “Energy Diet” drink? That’s more than I can swallow.

Memo to marketing people: look words up before using them! Blatantly unscientific claims can lead to lawsuits, as occurred with Powerade’s “Amish drag race” ad.

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