What’s wrong with this beverage?July 13, 2006
The name of this flavor is Energy Diet Citrus.
“Diet,” as in “low in calories.” Five per serving, in this case.
And what is a calorie? A unit of energy. A low-calorie drink is, by definition, a low-energy drink. It contains almost no fuel for your muscles or the rest of your body. You can call something an energy drink if it’s loaded with calories, or a diet drink if it isn’t, but an “Energy Diet” drink? That’s more than I can swallow.
Memo to marketing people: look words up before using them! Blatantly unscientific claims can lead to lawsuits, as occurred with Powerade’s “Amish drag race” ad.